Over the past few weeks, several new franchise partners began operations with FiltaFry, the mobile full-service fryer management company, including in Düsseldorf, Upper Bavaria, Berlin/Potsdam as well as Frankfurt am Main. Viennese restaurateurs and caterers have also recently been able to have their fryers cleaned and their oil filtered, thus operating more sustainably while saving costs. In Spain and Finland too, the first franchisees have recognised the potential and signed on to FiltaFry.

In order to guarantee franchisees and customers the high standards to which they are accustomed as well as personal support, Thomas Welp is taking on the position of Business Development Manager with immediate effect. Among the 56-year-old sales and marketing specialist’s tasks is above all, supporting franchise partners across the country in sales and distribution.

Welp reports to Frank Hartong (40), who now occupies the role of Operations Director at FiltaFry Deutschland. In addition to the German business, his focus is increasingly turning to the establishment and expansion of FiltaFry locations throughout Europe.

“I am thrilled that we were able to recruit Thomas Welp for FiltaFry”, says Managing Director Jos van Aalst. “Thomas actually comes from the IT sector and for decades, has been a sales and distribution professional with employee responsibility. With his additional experiences as an entrepreneur, he brings to the table exactly the kind of know-how that we need as a growing franchise company”.

Filta – full-service mobile fryer management – was founded in 1996 in the UK and operates on a franchise basis. Today Filta is established in many countries around the world and is also active in Germany (since 2015) and Austria (since 2018) with FiltaFry Deutschland GmbH. The concept consists of filtering the cooking oil and on-site fryer cleaning including the professional disposal of waste oil. Upon request, Filta delivers fresh oil and refills the fryers. Furthermore Filta provides additional mobile services: the direct on-site replacement of refrigerator seals and regular, chemical-free drain cleaning, as well as state-of-the-art solutions for grease separation and cleaning of extraction systems. Filta is part of Franchise Brands Group since May 2022.

Customers include restaurants and snack bars, hotels, caterers, sports venues, leisure parks, and company and university canteens among many others. Filta is an active member of the German Franchise Association as well as the Greentable and United against Waste initiatives. Filta received the Green Franchise Award, the German Award for Sustainability Projects and the German Sustainability Award in 2022. www.filtafry.eu

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