Filta launches in Nürnberg with Florian Ulherr

News Internal, 05/02/2021

Filta launches in Nürnberg with Florian Ulherr

Florian Ulherr joins Filta as a franchise partner for Nuremberg and Franconia.

© Photograph: Filta

Born in Nuremberg, Florian Ulherr knows food service franchise systems like the back of his hand. He has worked in the sector for many years, including as a district manager for Förster GmbH food service company (Burger King division) and as Operations Manager at McDonald’s. Until now franchisees have been his bosses. Now he has turned the tables and from February, starts out as a franchise partner himself. He nevertheless remains loyal to the industry and must now acquire catering businesses as customers with Filta’s mobile services in fryer, fat and oil management.

Finally able to get going

Already at the beginning of the corona pandemic, Florian Ulherr had decided to make the change to self-employment. It was clear to the hotel management professional, quality coach and chain restaurant expert that it would be a franchise system related to the catering and hotel industry:

“Filta convinced me of their business because I can offer my future customers not only a unique fryer management service, but also a range of supplementary services that in my experience, are really useful, sensible and sustainable”, says Ulherr. “The fact that I can both support and unburden my fellow catering colleagues in Nuremberg using my services makes me very happy”.

Already customers for the launch

After the launch had been somewhat delayed because of longer wait times for the necessary documentation due to the corona pandemic, the 37-year-old father will firstly put all his energy into winning new customers, including conducting free demonstration appointments, in order to gradually grow his fryer, oil and fat management business.

Florian Ulherr isn’t starting from scratch, however. The restaurants in the XXXLutz and Mömax furniture stores already count among Filta’s customers in Germany and Austria. Of course there is also something to make the 1.FC Nürnberg fan especially happy: as soon as food fryers start up again in the Max-Morlock stadium, Florian will be a regular fixture, not only in the stands with his fan scarf, but in his overalls in the snack bars with the mobile machine for oil filtration.

About Filta

Filta - mobile full service around the deep fryer - was founded in the UK in 1996 and operates on a franchise basis. It is now established in many countries around the world and has also been active in Germany and Austria (since 2018) since 2015 with FiltaFry Deutschland GmbH, which has been part of the Filta Group since 2018. The concept includes filtering and cleaning the cooking oil as well as cleaning the fryers on site, including acceptance and professional disposal of the used oil. Filta delivers fresh oil on request and takes care of refilling the fryers. In addition, Filta offers other mobile services: direct on-site manufacture of refrigerator seals, regular chemical-free drain cleaning and disinfection, and state-of-the-art solutions in the field of grease separation and permanent cleaning of fume hoods. Customers include restaurants and snack bars, hotels, caterers, sports venues, amusement parks, refectories, canteens and many more.

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